In the professional arena, most sport franchises are looking to make as much profit as they are successful on the field. The fans are key to the success of any sporting organization, so their opinions are vital to the continued success of the franchise.

Supporters are committed to their team more than most people realize. These people travel far and wide just to show appreciation for the efforts of their team. In order to harness this support into something more real, sports teams need to value the views of those who support them the most. This is where a sport survey can be so important to the managers of sporting teams.

If the fans do not feel connected with the team they value so dearly, then potential business opportunities may be missed depending on the circumstances at hand. If a sport survey is not properly implemented, the wrong information may be gathered and the desired effects may not be achieved. The demographics of sports fans are an important part of the business side of sports. These figures can help sporting organizations market their team and brand to those who appreciate it the most. It may not look like it from the outside, but fans make up the heart of a team. Fan power is greater than most people realize. Across a variety of sports, we can see instances where fan power has influenced the decisions of an owner.

Sporting franchise owners need to understand and respect the views of their fans because the fans are essentially the "12th" man on the field. Many studies have proven that home field advantage plays an enormous role in the success of a team. Fans of a team are simple people; if they are respected then they will pay this back through showing loyalty to the team.

Many methods of finding out fan opinions rely on social media such as Facebook and Twitter. This type of interacting with the fans has proven to be very successful. A sport survey can be posted to any one of a number of social media networks and the response can almost be instant. Surveys give a chance for fans to express their opinions and vent their frustrations. Even if this is the case, sporting franchises need to make sure that the information received is constructive and reliable.

There are many benefits for sporting organizations to find out the feelings and opinions of their fans. If done properly, this process can form a vital part of the support network of a team. The rewards definitely outweigh the costs involved in this process.